Squell was founded by “Quell” a creator who believes every setback can be rewritten into something greater. As a father, provider, and storyteller, he built this brand to prove that even when doubt and failure feel heavy, perseverance creates beauty. From humble beginnings and countless late nights, he turned personal struggles into designs that speak to resilience and self-expression.

Every piece is a reminder: live a story worth telling. By wearing Squell, you’re not just buying clothing—you’re stepping into a movement shaped by grit, growth, and unapologetic authenticity.